SleekView Kanban for Fathom Analytics
The Fathom Analytics WordPress plugin embeds the privacy-first script and mirrors goal completions and top pages into a local cache. SleekView Kanban turns those rows into a triage board so your team can act on Fathom data right inside WordPress.
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A WordPress board on top of Fathom
The Fathom Analytics WordPress plugin embeds the tracking script and uses the Fathom API to pull recent goal completions and top pages into a local cache for its admin widget. The widget shows the numbers, but it does not give your team a place to mark which conversions have been triaged or which pages are still in the optimization sprint.
SleekView Kanban reads that local cache and renders one card per goal completion or per top page. A workflow status column gets added to the cache table, with values like "New", "Reviewed", "Followed up", and "Won". Cards show the page URL, country, referrer, and goal value pulled live from the Fathom cache, so the triage view is grounded in the same numbers the widget shows.
Dragging a card writes the new status to the WordPress row through the REST API. Fathom keeps tracking privacy-first in the cloud, the cache keeps refreshing on its normal schedule, and the workflow column carries the team's state across every refresh. One source of truth for the metric and the action on it, all inside WordPress.
Workflow
From Fathom cache to kanban board
Pick the Fathom source table
Add the workflow column
Configure cards and columns
Drag to update the cache
Sample board
Fathom goal triage as a kanban board
Comparison
Fathom widget vs SleekView Kanban
Fathom admin widget
- The widget shows ranked goals and pages but has no progress indicator per row
- Filters are limited to the date range exposed by the embedded widget, no custom segments
- Operational state lives in a spreadsheet or CRM outside WordPress, which drifts within a week
- Per-goal followup is invisible inside the widget, so triage state moves to a separate tool
- There is no drag-and-drop view at all, so the workflow always happens somewhere else
SleekView Kanban
- Reads the Fathom WordPress plugin's local cache so no extra API quota is consumed
- Helper adds a workflow status column to the cached goal completions and top pages tables
- Card fields cover goal name, completion count, page URL, country, and referrer
- Drag updates use the REST API and respect a configurable capability per view
- Boards survive Fathom cache refreshes because status lives on the same row as the metric
Features
What SleekView Kanban gives you for Fathom Analytics
Group by any cached column
Pick the workflow status column you added, or any existing column such as country, device, or referrer host from the Fathom cache. SleekView reads the distinct values and renders kanban columns with the colors and order you set.
Drag writes the cache
Moving a card updates the underlying row in the Fathom WordPress cache through a capability-checked REST endpoint. The change is visible in every other SleekView and in any custom export that reads the same column.
Goal fields on the card
Cards surface goal name, completion count, page URL, country, and referrer from the Fathom cache. Sort each column by completion count to focus a board on the highest-volume goals or on the highest-value ones.
Audience
Where Fathom teams use it
Goal completion follow-up
Marketing reviews fresh goal completions every morning. Cards land in New, move through Reviewed and Followed up as outreach happens, and end in Won when the conversion turns into revenue, all on the Fathom cache.
Referrer outreach pipeline
Group a board by referrer host to track which sources are sending traffic and which ones the team has reached out to. New referrers move from Discovered to Partnered as relationships are built and the visit count grows.
Top page review
An editorial board scoped to the top 100 pages tracks which posts have been refreshed in the current sprint. Workflow state survives cache refreshes so progress is never lost when the metric counts update.
The bigger picture
Why an operational view matches Fathom's design
Fathom Analytics is built on the same idea as Plausible and Pirsch: a small, fast, privacy-first script and a clean cloud dashboard. The WordPress plugin extends that surface by mirroring goal completions and top pages into a local cache. That cache is what makes the admin widget feel native.
It is also the right place to attach a workflow column, because adding state next to the metric is the only way to keep the triage queue in sync with reality. Without it, the team copies last week's goal completions into a spreadsheet, marks the followed-up ones, forgets to update the sheet when a new goal lands, and within two weeks the sheet has drifted. SleekView Kanban removes the copy step.
The status column lives on the cache row, the board is just a view of those rows, and dragging a card writes the new state to WordPress through the REST API. Fathom never sees the workflow column, the privacy posture stays intact, and the cloud product keeps doing exactly what it does best. The result is that Fathom stops being a reporting tool that gets checked once a week and becomes the place where conversion triage actually happens, every day, by the people responsible for converting traffic into revenue.
Questions
Common questions about SleekView Kanban for Fathom Analytics
No. SleekView reads from the cache that the Fathom WordPress plugin already maintains for its admin widget. Board renders are local SQL queries, and the Fathom API is only touched when the plugin refreshes the cache on its normal schedule.
In WordPress. SleekView adds a small status column to the Fathom cache through a helper, so the status stays inside your database. Fathom continues to track stats in the cloud and never sees the workflow column at all.
The refresh job upserts rows on their natural key, such as goal name or page path, and leaves other columns alone. SleekView's status column is preserved across refreshes, so triage state survives every cache update automatically.
Yes. The view editor supports any column comparison including site id, URL prefix, country, and date range. A campaign board can match /campaigns/spring-2026 and a date window without rewriting the underlying view at all.
Yes. The REST endpoint that handles drag updates is gated by a capability you configure per view, defaulting to manage_options. Marketing roles can be allowed to triage goals without gaining access to the Fathom plugin settings page.
Yes. Each SleekView is independent and points at one source table. A goal triage board, a referrer outreach board, and a top-pages content board can all run side by side with their own filters and card fields.
Yes, as long as the Fathom WordPress plugin syncs them into the cache. Any column in the cache table can be added as a card field, with sensible formatting for URLs, percentages, and money values applied automatically.
Yes. The board reads the cache, not the dashboard. As long as the WordPress plugin is connected to your Fathom account, the cache is populated regardless of how you usually consume the reports in the cloud product.
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